Informed parents will reduce alcohol consumption among teenagers

2010-04-08

A campaign to inform parents about the dangers of supplying minors with alcohol has just been started. The Swedish National Institute of Public Health (SNIPH) is behind the information campaign "TÄNK OM", with agencies and organizations throughout the country as the sender of the message.

SNIPH implements the information campaign in 2010 as a part of a governmental commission. The aim is to spread knowledge about teens and alcohol, with parents of teenagers as the primary target group. The parents can play a key role in delaying the introduction of alcohol and thus reduce the risk of accidents and violence during adolescence and for alcohol-related problems later in life.

The activities during the campaign will be supported by SNIPH on a national level in cooperation with the police, Systembolaget (the Swedish Alcohol Retail Monopoly) and IOGT-NTO (a part of the international organisation IOGT, International Organisation of Good Templars). Focus however is on the provincial and municipal levels, where activities which will be coordinated through the county drug coordinators with the police, municipalities, schools and voluntary organizations as partners.